Our priority is the development of effective botanical formulations that are safe, well-considered, enjoyable and promote optimal skin-health.
We believe optimal balance is achieved when both nature and science work in harmony and although some of our products are formulated using all-natural ingredients our brand as a whole should not be considered an exclusively all-natural line.
Transparency means making a clear distinction between common misleading all-natural claims and clean botanically based products, which in turn allow customers to make more educated and informed personal care decisions.
To learn more please read our Formulation Philosophy.