The frequency of use mainly depends on your skin's density/thickness. Most of our customers are comfortable with exfoliation 1-2 times a week. For a lighter exfoliation, use fingers, not palms. Do not overly or aggressively exfoliate added pressure will not enhance results. Be gentle and pay extra attention to creating an even application and distribution of the product. Skin Soil is a mechanical/physical exfoliator and should not be pushed into the skin but instead gently swept around the surface of face and neck.