Scent intimately connects us with the Earth and our experiences. As we explore our surroundings and inhale aromas, like freshly cut grass, towering pines, or honeysuckle in spring, our sense of smell melds with our memories to signal emotional and physiological responses. Scents can instantly stimulate us, calm us, attract or repel us.
To invoke the power of scent, many beauty formulas are crafted with enticing aromas — like lavender and neroli — that conjure memories of cleanliness and luxury. But scent is just one part of a product, and a focus on pleasure alone won’t cover the practical goals of achieving and maintaining healthy skin and emotional well-being.
At Klur, we understand the difference between ingredients that simply stir the senses and those that are also beneficial for your skin’s health.
Not every product in our daily routine, nor every part of our body, requires scent. But when scents make sense for a formula, they can offer incredible benefits for mind and body.